"Too many Web pages are all flash, no substance. Properly designed and well written, a Web page dramatically expands the reach and effectiveness of your communications effort.”
When you visit the web sites we create for investment managers, you will find very functional, easy-to-use sites with a logical page flow and plenty of information that visitors can use to get to know your firm.
The most important objectives your web site must achieve are to:
(1) Provide a visitor with information on your firm’s investment approaches, capabilities and experience, and
(2) Project the personality of your firm.
The web site should also leverage your marketing efforts by providing visitors with the materials they need to open an account and to check on the status of their assets.
Our web services include:
- Developing content and organizational aspects of the site. What will your site include and how will it be organized?
- Establishing a home page and template for successive pages.
- Developing the actual html-coded web pages.
- Assisting you with host selection and add-on features for your web site.
- Listing your site on key search engines.
When you develop your web site, it is important to realize that it is viewed as advertising by the SEC, state securities administrators and FINRA. Our experience in writing materials subject to the scrutiny of the regulatory bodies helps keep your site in compliance. We also work with you in terms of updating or expanding your site.
