Looking for a client newsletter that promotes active investment management or articles for your in-house newsletter? The Thoughtful Investor may be just what you need. Click on the image above for a pdf file of the First Quarter 2005 issue. Among the topics covered in this issue are:

• Financial Resolutions for a New Year
• Cutting Through Market Noise - an article on moving averages
• Anticipating the "Holiday" Effect - how the market moves in advance of 3-day holidays
• Do You Have The Humility To Be A Good Investor?
• One More Reason to Max out Tax Deferred Investments - with a table of contribution limits
• Why Total Return Matters
• How Much Income Will You Need in Retirement? - which explains how where you live makes a difference

The Thoughtful Investor is an NASD-reviewed client newsletter for investment advisors who don't subscribe to a static asset allocation or buy-and-hold investing.

Thoughtful Investor newsletters can be personalized for your use and delivered ready to mail beginning at 95¢ per copy with a minimum order of $250 Costs decline the higher the quantity. Reprint rights to the articles are available from $40 to $100 dependent on length, or $250 for an entire issue. For more information or back issues of the Thoughtful Investor, call or email today.

Common marketing advice is that you will be most successful if you target clients similar to those you already service, since this is a group that you clearly work well with and share their values. But another route to growing your business is gathering more assets from those you already serve.

You are probably not your client's only money manager. In addition to the assets you manage, your clients may well have investments managed by other advisors or securities brokers, self-managed investments, retirement accounts invested through their employer, insurance products, and even investment real estate.

If those investments are performing well, they will probably stay where they are. But given recent market conditions, there's a good chance they haven't done as well as might be hoped. And that's an opportunity for you. The catch of course, is that you have to ask your clients for the business. Inertia is an incredibly strong force. You have to provide a motivating force.

The following are some ideas on how you might provide that motivation:

• Ask your clients for more business. If your performance results are notable (in comparison to the performance of similar asset classes), send your clients a letter encouraging them to expand the amount of assets you manage pointing out how you out-performed.
• Schedule reviews of your client's portfolios and ask clients if they will bring summaries of their other investments for an overall risk assessment. Are 401 (k) or other retirement investments wisely allocated? Are performance results adequate? Do clients need to begin planning to minimize capital gains on real estate investments?
• If you have clients are nearing retirement age or in a tenuous employment situation, invite them to come in and talk about IRA rollovers and how best to manage retirement assets when employment ends. Consider hosting a seminar or workshop on the topic if several clients may be in a similar situation.
• Team up with a tax expert and hold a seminar on cashing out of real estate assets, transferring ownership to children and other family members, and even titling assets properly to minimize taxes. Naturally, a significant part of the program is how to invest the proceeds of a real estate sale.

If I went to your web site today, would it give me a sense of the personality of your firm? Or could the worlds on your site be used by 50 other investment advisors?

Web sites are a wonderful opportunity to convey a sense of who your firm is, what motivates you and your guiding principles. They've become essential for proving (1) your firm is real, (2) that you provide value to your clients and (3) that you are the type of firm the visitor wants to do business with.

If your web site doesn't show the real "you", call us. We can assist you with developing the right words and visual theme for your site or help you with the full development of your site from concept and planning to the finished pages. We not only create great sites for money managers, we do so with an understanding of SEC, NASD and state regulatory limitations on advertising. Take a moment to visit the sites listed below and then call today for a cost estimate for your site.

www.pcm- inc.com
www.burkcapital. com
www.cardcap.com

Want to view more sample sites? Just call or email and we will provide you with the addresses!