There's no shortage of marketing materials for the buy-and-hold investment manager - materials that explain to clients why timing the market never works and how missing those best days of the market will doom their portfolio.

But the pickings have been slim for the manager who takes a more balanced approach to investing. Now there's an on-line resource specifically for you - the Active Managers Resource Center at www.activemanagersresource.com.

Here you will find newsletters, articles, presentation samples and other marketing ideas you can use for your investment practice. As our site matures, we will be adding more materials, ideas and examples of great marketing tools you can adapt to your business.

Please take a moment to visit our new site and then call if you have questions! If you find a typo or missing link, please let me know.

Sending out a news release to the media and want to include your new photograph? If you add it as an attachment, your message size will increase dramatically, along with its chances of ending up in the junk filter or trash file. Here's an alternative.

Post the photograph to your web site on a page without any links from the main site and then include the page link in your email. The reporters who want it now have access to a high resolution graphic file and you haven't inconvenienced those who don't. Another benefit is that you've pulled the reporter to your web site, where they may find other information of use.

For example, at the end of this article, I have included a link to a hidden page on the Active Managers Resource Center site with information on my favorite holiday card supplier. These 3-D cards are a great way to keep your name around for years because people hate to throw them away. Click teh link below to see my choice for 2005 and where you can find more cards.